HARD ROCK CAFE BOSTON FIGHTS BREAST CANCER THROUGH 16th ANNUAL PINKTOBER™ CAMPAIGN

HARD ROCK CAFE BOSTON FIGHTS BREAST CANCER THROUGH 16^th ANNUAL PINKTOBER^™ CAMPAIGN

Event to Benefit the Ellie Fund, Raise Awareness and Support for Breast Cancer Research

BOSTON, Mass., October 5, 2015 – Hard Rock Cafe Boston is uniting music fans, supporters and survivors in honor of the brand’s 16^th annual PINKTOBER™ campaign! Throughout the month of October, guests will be able to exclusively purchase an Ellie Fund bracelet for $2 to benefit the organization. Additionally, on Tuesday, October 27, 2015, Hard Rock Cafe Boston will host a PINKTOBER event to benefit the Ellie Fund. 

“We are excited to partner with the Ellie Fund again in support of the 16^th Annual Pinktober Campaign,” said Stacey Ogden, Sales and Marketing Manager of Hard Rock Cafe Boston. “Throughout the month of October we will be dedicated to raise awareness for breast cancer by inspiring our community to give back.”  

On Tuesday, October 27, 2015, Hard Rock Cafe Boston will host a wrap party, featuring a band, auction items, appetizers, a signature pink drink and a cash bar. The event will benefit the Ellie Fund, a Boston-based organization that provides essential support services for breast cancer patients and their families to ease the stresses of everyday life, allowing the focus to be on family, recovery and healing.

“The Ellie Fund is proud to partner with the Hard Rock Cafe Boston for Pinktober and our own Do Good Campaign in honor of National Breast Cancer Awareness Month,” said Hillary Harrelson, Director of Development at the Ellie Fund. “Located in Needham and founded in honor of a life-long Newton resident, we thrive on support from our local community and business like the Hard Rock Cafe Boston who share in our dedication to helping those in our own backyard.”

The world-famous Hard Rock brand is thinking pink in support of the 16^th Annual PINKTOBER campaign. Starting now through the month of October, guests can support breast cancer research to help eradicate a disease that affects millions by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. Proceeds from PINKTOBER will benefit research and awareness-driving efforts for The Breast Cancer Research Foundation (BCRF) and cafe events will benefit additional local breast cancer charities around the globe, including the Ellie Fund.

Shop to Support

Hard Rock’s PINKTOBER campaign helps fans shop for the cause with the 2015 PINKTOBER merchandise line, including a collector’s edition pin set, T-shirts, scarf, bathrobe, pinksheets and more! PINKTOBER products will be sold online at www.hardrock.com, Hard Rock’s Collectable PINKTOBER pin is available at properties worldwide, including Cafes, Hotels and Casinos, and the PINKTOBER unisex T-shirt is available at Hard Rock Hotels worldwide. Proceeds will benefit BCRF, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.   

Serving up a Good Cause

Giving back never tasted so good! As part of PINKTOBER, Hard Rock Cafe locations are serving up sweet support with a special pink-inspired drink. Hard Rock Cafe’s non-alcoholic Wildberry Smoothie is a frozen blend of fresh bananas, piña colada mix, orange juice and Monin Wildberry. This drink special carries the color of hope and raises funds for the cause, with a portion of proceeds benefiting BCRF.

Stay to Give Back

Hard Rock Hotel guests can support PINKTOBER by staying in Hard Rock Hotel’s Pink Sheets Rooms. Select Hard Rock Hotels worldwide will offer special rooms dressed with Hard Rock’s pink sheets. Guests can support the cause and enjoy pink sheets, pink bathrobes, commemorative pins and more with a portion of the room rate benefitting BCRF.

Social Message of Strength

As part of the 2015 PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #PINKTOBER on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock looks to its guests to join the fight and utilize the #PINKTOBER hashtag in their social media posts this fall.

For more information on Hard Rock’s PINKTOBER campaign, please visit www.hardrock.com.

What:                        Hard Rock Boston Fights Breast Cancer Through PINKTOBER™ 

When:                       Tuesday, October 27

                                    6 p.m. – Event begins

Where:                      Hard Rock Boston

                                    22-24 Clinton Street

                                    Boston, MA 02109

                                    617-424-7625

Admission:              $10 suggested donation at the door

                                    $2 each – Ellie Fund bracelet

                                    Proceeds will benefit the Ellie Fund

For additional event information, please visit www.hardrock.com/boston.