COMCAST REDESIGNS MICROSITE FOR ASIAN-PACIFIC AMERICAN HERITAGE MONTH
Now Optimized for Mobile Devices and Includes Social Sharing FeaturesDuring the Month of May, Customers Have Free Access to Thousands of Hours of Asian-Pacific Movies, Shows and Music Across All Devices
Comcast announced that it has redesigned its Xfinity Asia website (Xfinitytv.comcast.net/ microsite/Asian-American) for Asian-Pacific American Heritage month. All month long, Xfinity TV customers will have free access to thousands of hours of Asian-Pacific films, TV shows and music across all platforms.
The Xfinity Asia website, now optimized for mobile devices, brings together content from a variety of sources in one, easy to navigate location and now includes social sharing features. Customers can watch award-winning films, documentaries, anime and music featuring Asian-Pacific entertainers and artists. Non-subscribers also will have the opportunity to explore a range of entertainment options online.
“This year’s celebration of Asian-Pacific heritage month serves up an amazing variety of the best TV, film and music including new and exclusive content from Center for Asian American Media (CAAM),” said Ruben Mendiola, SVP and GM of Multicultural Services. “We’re creating an online and On Demand oasis of content for fans to discover what’s new, explore their current favorites and engage with us via our newly launched Facebook page and Twitter handle.”
The website highlights for Asian-Pacific American Heritage month include:
The Xfinity Asia website, now optimized for mobile devices, brings together content from a variety of sources in one, easy to navigate location and now includes social sharing features. Customers can watch award-winning films, documentaries, anime and music featuring Asian-Pacific entertainers and artists. Non-subscribers also will have the opportunity to explore a range of entertainment options online.
“This year’s celebration of Asian-Pacific heritage month serves up an amazing variety of the best TV, film and music including new and exclusive content from Center for Asian American Media (CAAM),” said Ruben Mendiola, SVP and GM of Multicultural Services. “We’re creating an online and On Demand oasis of content for fans to discover what’s new, explore their current favorites and engage with us via our newly launched Facebook page and Twitter handle.”
The website highlights for Asian-Pacific American Heritage month include:
- Celebrity guest editors including Jamie Chung of NBC’s hit show “Believe”; CNN’s Lisa Ling; Actress Jennifer Kim; and singer/songwriter Gary Valenciano (TFC).
- A collection of K-pop music videos from TVK and Music Choice.
- New short and feature films from the Center for Asian American Media including a new docu-short series titled “Employed Identity,” backstage coverage of Korean bands like Love X Stereo, who performed at South by Southwest, and acclaimed documentaries that explore Asian American stories throughout the country.
- Social Media enhancements, including the rebranding of Comcast’s Cinema Asian America Facebook page to Xfinity Asia.
Participating networks include Bollywood Hits On Demand, Music Choice, The Filipino Channel, Myx TV and TVK. CLICK HERE to read more.
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Enjoy Asian American films all year round from
the comforts of your home!
FREE Viewing from CAAM
CAAMFest Sound Bites – Cynthia Lin
CAAMFest Sound Bites – Rocky Rivera
CAAMFest Sound Bites – Glen Check
CAAMFest Sound Bites – Love X Stereo
Calcutta Calling
Daughters of Everest
Days of Waiting
Employed Identity
Fishbowl
Hungry Monster
Open Season
Sentenced Home
Wet Sand: Voices from LA
What Are You Anyways?
Yellow Sticky Notes
Yours Truly, Miss Chinatown
Cinema Asian America is an XFINITY ON Demand destination featuring
Asian American films, programs, and content.
Comcast subscribers may access Cinema Asian America via the navigation path:
XFINITY On Demand > Movies >Movie Collections >Ciname Asian America
Interested in learning mroe about what's new in Cinema Asian America? CLICK HERE to read interviews with Asian American directors and commentaries by Chi-Hui Yang.
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