NEOMA Business School launches the first
Business Confucius Institute in France
March 28, 2014.
NEOMA Business School, in collaboration with the University
of Nankaï, has announced the opening of the NEOMA Confucius Institute for
Business. Based on NEOMA’s Rouen campus in northern France, it is the first
Business Confucius Institute to open in France and the seventh in the world.
The institute will act as a platform dedicated to the optimization of economic
relations between China and France by providing solutions and helping local
companies develop their business activities in China, the world's largest
trading nation in 2013.
With the objective of
promoting Chinese culture and strengthening relations with other countries, the
Business Confucius Institutes, in collaboration with local schools and
universities, offer language courses, cultural workshops and other modules for
business to individuals and companies.
Offering
businesses and the general public a better understanding of China
The NEOMA Confucius
Institute for Business-Rouen is committed to help individuals and businesses
discover China. "The reasons for creating this new center for cultural
exchange is to facilitate the learning of Chinese and the local business codes,
as well as to help develop new markets,” said Haiyan Zhang, Director of the
NEOMA Confucius Institute for Business-Rouen.
Through Chinese
language courses and introductory workshops, the new institute will offer
individuals privileged access to Chinese culture and to its original way of
thinking. The NEOMA Confucius Institute for Business-Rouen is also dedicated to
strengthening economic relations between China and France and proposes
customized training programs which address the expectations and needs of
professionals and companies. “To do this, we will rely primarily on the network
and high profile faculty of NEOMA Business School and on our strong expertise
in intercultural management which is one of the School’s real assets,” added
Haiyan Zhang, Director of the NEOMA Confucius Institute for Business-Rouen.
Situated on NEOMA
Business School’s Rouen campus, the Confucius Institute has a dedicated space
for offices, classrooms and conferences. The Institute will also have a library
and resource center with almost 3000 publications (in French, English and
Chinese) on History, Economics, Literature, Philosophy, Gastronomy and the
Arts.
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