BPHC Launches "I Bike" Campaign
Campaign promotes accessible biking and active living throughout the city.
BOSTON - Wednesday, June 1, 2016 - The Boston Public Health Commission (BPHC) today announced the official summer launch of a new campaign to encourage active living and safe transportation. The "I Bike" campaign will feature Boston residents alongside their bikes and share their reasons for biking. The residents featured in the campaign live in Allston/Brighton, Dorchester, East Boston, Hyde Park, Mattapan, and Roxbury.
"For both youth and adults to gain the physical activity benefits from bicycling, it is critical to inform them about active living options in their communities, particularly those neighborhoods outside of downtown Boston," said BPHC Executive Director Monica Valdes Lupi, JD, MPH. "I'm excited that the I Bike campaign showcases seven Bostonians from diverse neighborhoods and tells why they bike. Their different reasons, from getting to work to spending time with their kids or discovering the city, help to promote biking not only as a means of transportation, but as a fun and healthy social activity."
In September 2014, BPHC was one of 50 communities awarded a three-year cooperative agreement award from the Centers for Disease Prevention and Control (CDC) to implement Partnerships to Improve Community Health (PICH), a national effort to reduce the prevalence of obesity, tobacco use and exposure, heart disease, stroke, and diabetes. PICH supports the implementation of evidence-based voluntary policy and systems changes that encourage healthy choices in physical activity, nutrition and smoke-free housing.
In its first year, BPHC rebranded PICH as "Let's Get Healthy, Boston!" (LGHB) a name that speaks to the project's goals. LGHB is a partnership with the Boston Alliance for Community Health, which supports ten organizations with trained Healthy Community Champions - neighborhood residents who do grassroots advocacy for healthy choices.
The campaign is also a partnership with the Boston Transportation Department's Boston Bikes program. Campaign ads point residents to BostonBikes.org for additional information about safe bicycling, where to get a bike repaired, learn-to-ride classes, bike maps and more. Through this collaboration, LGHB is also supporting educational and outreach efforts to expand use of subsidized Hubway bike-share memberships, make bikes and helmets available to low-income residents ("Roll It Forward") and support neighborhood-based active transportation projects run by the Healthy Community Champions in their neighborhoods.
The #iBike campaign, the latest phase of a three-year plan to promote active living, officially launches on June 1 and runs through the summer. Healthy Community Champions will be holding neighborhood events with safe and fun bicycling opportunities.
Boston residents will see the campaign highlighted in billboards, bus shelters, MBTA bus ads, and posters around the city. Residents are encouraged to share their reasons for biking on social media by tagging @healthyboston and using the hashtag #IBikeBOS.