SKIP THE LINE, GO ONLINE: WWW.MASSRMV.COM
RMV launches campaign to remind customers who “H8 2 WAIT” of its online branch service option
BOSTON – Thursday, October 1, 2015 – Today, the MassDOT Registry of Motor Vehicles launched a campaign to promote its MassRMV.com online registration and license renewal services as the agency prepares to process more than 1.32 million renewals before December 31, 2015.
“Performing a registration or license renewal on MassRMV.com takes minutes,” said Registrar of Motor Vehicles Erin C. Deveney. “By reminding customers and maybe introducing customers for the first time to our online renewal services, we are trying to help more than half a million people avoid branch lines this fall.”
The RMV is encouraging all customers, and particularly those who “H8 2 WAIT,” to first visit MassRMV.com to determine their eligibility for an online transaction before getting in line at a local branch. From the homepage, customers can click to renew their registration or license and find a link to a full list of online branch services.
There will be customers who will still need to visit a branch before the end of year. Branch visits are required for certain commercial registration transactions, for customers with outstanding financial obligations, or those who require an eye test or new license photo which is required every 10 years.
Licenses are eligible for renewal 12 months prior to expiration and registrations may be renewed up to six months in advance. All vanity plates and trailers expire in November and commercial registrations and motorcycles expire in December.
AAA members have the option of RMV renewal services at a dozen AAA locations in the Commonwealth: Burlington, Framingham, Hadley, Newburyport, Newton, Rockland, Saugus, Somerset, South Dennis, West Springfield, Westwood, and Worcester. Renewals for vehicles over 55,000 pounds cannot be processed by AAA.
In its campaign, the RMV is using digital billboards and message boards along state highways as well as ad space on MBTA platforms and inside MBTA vehicles to remind customers of the online service.
The RMV has launched a series of initiatives to enhance customer service efforts. Most recently, the agencyannounced the availability of a Twitter feed @MassRMV as another way for customers to interact with the agency in real time and installed free WiFi service at its eight busiest branches.
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