BOSTON
– Mayor Martin J. Walsh announced that Ken Brissette will serve as Boston’s new
Director of Tourism, Sports and Entertainment. The announcement was made this
past Saturday evening, at the 2014 Men’s Event to benefit Fenway Health.
“I’m
pleased to welcome Ken Brissette to the economic development team,” said Mayor
Walsh. “Brissette has the experience and public and private sector contacts to
attract new energy and investment in the City of Boston and invite the world to
experience our city.”
“I’m
honored and excited to market such a lively and robust city,” said Brissette.
“Boston is already host to hundreds of top notch events, but there are more
opportunities to bring new attractions that will further enliven the City.”
In
his role, Brissette will work to bring major athletic and cultural events,
conventions and conferences to Boston, and aggressively market the City
nationally and internationally. The newly-created position is reflective of
Mayor Walsh’s campaign promise to separate the City’s tourism strategy from its
arts and culture strategy so each can focus on their respective missions.
Brissette
brings more than a decade of municipal marketing and tourism experience to the
job. Since 2007 Brissette has served as the Chief Operating Officer of the Massachusetts
Office of Travel & Tourism. In his position he worked with the
Massachusetts Sports Partnership and Greater Boston Convention & Visitors
Bureau to attract the NCAA Men’s Lacrosse Championship, the Women’s Frozen
Four, the National Governor’s Conference, and the annual Gay & Lesbian
Travel conference to Massachusetts, boosting the state’s national and
international visitor profile.
Brissette
also has experience inside the tourism industry. From 1995-2001 he worked at
several companies focused on travel industry marketing, management and business
development. In these positions he developed tour programs, and directed tours
throughout the South Pacific, Canada, and the United States.
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